4 TIPS FOR EFFECTIVE ADVERTISING

4 TIPS FOR EFFECTIVE PROGRAMMATIC IMAGE ADVERTISING 





Critical design decisions help you create effective ads. Here are four tips to follow when developing your next programmatic content campaign.


Tip #1: Six words or less is ideal

"Less is more" is a principle that applies to all types of effective communication, whether in print or digital. Generally speaking, if your message is hard to accept, the audience will mentally block it out as if it never existed.

The industry states that you have 3-8 seconds to be memorable. If you can't read your headline out loud at a calm, normal pace within 6 seconds, your headline is probably crazy.


Tip #2: Image matters

Use high-quality images to gain audience favor. People instinctively associate high-quality images with positive feelings of trust and expertise. With so many image licensing options readily available on the market, there's no excuse for creating an ad campaign with subpar images. Choosing the right image for your campaign should take several things into consideration:

• use bright and colorful visuals with high impact
• use images with a clear focus or subject in the foreground
• avoid busy and crowded images
• use an image only if it supports your message


Tip #3: Respect the CTA button

A call to action (CTA) is a link or button that takes users to other campaign touchpoints, such as a landing page or website. They exist to guide users on their conversion journey.

Make your CTA stand out by using contrasting colors and remember to be mobile friendly. That means design it for fingers, not just the mouse cursor. And the easiest tip of all: don't even put a paragraph in your CTA button. Keep it meaningful, but keep the character count as short as possible.


Tip #4: If you want to be relevant, be fascinating

In the digital world, marketers now have unprecedented reach, but boredom is punishable. Boredom forces users to install ad blockers, which ultimately brings costs. However, there are brands that consumers do not want to tune out. What makes their brand touchpoints so engaging?

A recent study commissioned by Fast Company found that multi-faceted brands whose advertising messages exhibited 1 of 4 key characteristics were consistently preferred among respondents. The four types of persuasive content are: funny, useful, beautiful and inspiring.

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